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Channel: Branding – PAOLO PROSSEN
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Baraquiel Relais

Request: brand a luxury relais built on a restructured ancient trullo (houses with cone-roofs in Apulia, Southern Italy). Result: a meaningful brand. Art direction of website and images focused on the...

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Vrients

Mapping the emerging Style of Men’s Fashion. Vrients’ fashion is about an original meaning: an approach to style, a way of understanding beauty, a measure to dress well. A discrete approach, which aims...

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Gonnelli

Request: corporate identity for a multi-brand store for renowned homeware. Result: a new brand, three key elements: dark red, a crown and a powerful claim “at home since 1935”.  

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Quercus Funds

Request: brand a recently established investment fund company, targeted to Italian and foreign high-end customers. Result: refined, green-oriented corporate identity.

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Tiziana Fausti

Tiziana Fausti. Logotype, Packaging & Corporate Image. One of the best Fashion Luxury Multibrand Store in Italy.

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Helga Design

    Helga Design. Branding, Corporate Identity & Space Design, Request: Re-invent the identity of the most important Luxury Multibrand Store in Israel. Result: A stylish logotype, used for refined...

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Franz Kraler

Franz Kraler. Luxury Multibrand Store Cortina and Dobbiaco Italy   Request: website design for a luxury international multibrand boutique in the Dolomites. Result: the uniqueness of this shopping...

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DiMurano

DiMurano. Branding, Corporate Identity, Miami, USA Request: brand a company that will import in Florida handmade Venitian glass objects. Result: an authentic Italian logotype.   

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Apuano Capital

Branding, Corporate Identity, Brochure, Website. Switzerland Request: brand a Swiss Investment Funds Advisors Company with Tuscan origins. Result: Gold & Marble mountains.

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Doma Holding Inc

Doma Holding Inc. Genève, Suisse Constructions Immagine four golden columns suspended in mid-hair. The naming came from a recurrent respectful joke between the two partners, calling one ‘Docteur…’ and...

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Real Time

  We designed the style guide for several lines of products based on the brands of Real Time’s programs. Guardaroba Perfetto is one of the most followed and it felt natural to build the packaging line...

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Real Time Concepts

We designed the style guide for several lines of products based on the brand of Real Time itself. Real Time is the most followed theme channel in Italy today. 72% of Italian women – and a high...

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Real Time Selection

We designed the style guide for a brand which is, in fact, a seal: Real Time is selecting a series of product that are in line with the lifestyle the channel is proposing. Real Time is the most...

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Sardinia Medical Transport

    A good example of reasoning in branding: straightforward concept, simplicity of lines, strong colors.   The Sardinia Medical Transport Brand.       The reasoning.   The complete Sardinia Medical...

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Mariano Di Vaio Jewels

       

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Borsalino

Borsalino è uno dei marchi più importanti della storia italiana. Ridisegnare il tratto, armonizzandone il carattere, modernizzandolo senza dimenticare le origini. Anzi, riscoprendole negli archivi!...

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Antonino Valenti

Brand design. Complete redesign of the whole communication system, from trademark to packaging, from website to stand design. http://www.antoninovalenti.com Creativity, tradition. Remarkable style and...

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Maestri Italiani

Maestri Italiani nasce dall’idea di proporre Calzoleria Artigianale Made in Italy su misura alla clientela giapponese: Scarpe firmate dal “Maestro” che le ha create. (Maestri Italiani, Tokyo)

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Valori

I was asked to design a website for one of the best tanneries in Italy. They produce calf leathers that … More

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